Yizhou (Tyreal) Qian 钱亦舟

For a comprehensive overview of my academic and professional work, view my full CV here.

Academic Appointment

• Louisiana State University
  • Associate Professor, 2025-Present
  • Assistant Professor, 2019-2025

Education

• University of Georgia
  • Ph.D. in Sport Management, 2015-2019
• Shanghai University of Sport
  • MEd in Sport Management, 2012-2015
• Xiamen University of Sport
  • BA in English Literature, 2007-2011

Research Focus

My research addresses problems at the intersection of service marketing and digital communication with a focus on the esports and sports industries. I also leverage applied artificial intelligence and machine learning techniques to analyze both structured and unstructured data across physical and digital platforms, offering novel perspectives on consumer behavior in today’s interconnected environments.

Work in Progress

Note: * student mentored.

• Qian, T.Y., Gong, H., Matz, R., & Xu, C. (Manuscript in preparation). Tee up with me: A multimodal approach to analyzing audience engagement with golf influencers. International Journal of Information Management.
• Qian, T.Y., *Li, W., & Xu, C. (Manuscript in preparation). Redefining the narrative: A Reddit analysis of Caitlin Clark and Angel Reese’s impact on the WNBA discourse. Journal of Sport Management.
• Qian, T.Y., Gong, H., & Xu, C. (Manuscript in preparation). Enhancing insights into college football game day experience through multimodal analytics. Tourism Management.
  • Grant Recipient, Google Cloud Research Credits Program, 2024
• Qian, T.Y., Yu, B., & Xu, C. (Manuscript in preparation). Breaking boundaries: Public perceptions of esports’ debut as a medal sport in the Asian Games. Computers in Human Behavior.

Skills

• Programming Languages:
  • Python
  • R
• Software & Tools:
  • SmartPLS, fsQCA
  • Excalidraw, Canva, ComfyUI
  • Multi-Agent & Multimodal AI Systems