Yizhou (Tyreal) Qian 钱亦舟

For a comprehensive overview of my academic and professional work, view my full CV here.

Academic Appointment

• Louisiana State University
  • Assistant Professor of Sport Management, 2019-Present

Education

• University of Georgia
  • Ph.D. in Sport Management, 2015-2019
• Shanghai University of Sport
  • MEd in Sport Management, 2012-2015
• Xiamen University of Sport
  • BA in English Literature, 2007-2011

Research Focus

My research addresses problems at the intersection of service marketing and digital communication with a focus on the esports and sports industries. I also leverage applied artificial intelligence and machine learning, particularly large language models for natural language processing and large multimodal models for computer vision, to analyze user-generated content across physical and digital platforms, offering novel perspectives on consumer behavior in today’s interconnected environments.

Work in Progress

Note: * student mentored.

• Qian, T.Y. , Gong, H., *Li, W., & Xu, C. (Manuscript in preparation). Crafting Olympic narratives: A natural language processing approach to analyze agenda setting and salience and audience engage across Chinese and Western news media. International Journal of Information Management.
• Qian, T.Y., Matz, R., *Li, W., & Xu, C. (Manuscript in preparation). Make golf great again? Decoding social media reactions to DeChambeau and Trump’s Break 50 video as a lens into cross-promotional marketing. Journal of Sport Management.
  • Grant Recipient, Google Cloud Research Credits Program, 2024
• Qian, T.Y., Gong, H., & Xu, C. (Manuscript in preparation). Enhancing insights into college football game day experience through text and image sentiment analysis: A natural language processing and computer vision approach. Tourism Management.
  • Grant Recipient, Google Cloud Research Credits Program, 2024
• *Li, W., Qian, T.Y., Gong, H., & Xu, C. (Manuscript in preparation). When love story meets cruel summer: How the NFL leverages Taylor Swift and Travis Kelce’s romance on Instagram. Technological Forecasting and Social Change.
  • Winner, 2024 Sport Marketing Association Conference Best Student Paper Award
• Qian, T.Y., Yu, B., & Xu, C. (Manuscript in preparation). Breaking boundaries: Public perceptions of esports’ debut as a medal sport in the Asian Games. Sport Management Review.

Skills

• Programming Languages:
  • Python
  • R
  • Node.js
• Software & Tools:
  • SmartPLS, fsQCA 4.1
  • Excalidraw, Canva, ComfyUI
  • Multi-Agent AI Systems (LLMs & LMMs)