Yizhou (Tyreal) Qian 钱亦舟

For a comprehensive overview of my academic and professional work, view my full CV here.

Academic Appointment

• Indiana University Bloomington
  • Assistant Professor, June 2026-Present
• Louisiana State University
  • Associate Professor, August 2025-May 2026
  • Assistant Professor, August 2019-July 2025

Education

• University of Georgia
  • Ph.D. in Sport Management, 2015-2019
• Shanghai University of Sport
  • MEd in Sport Management, 2012-2015
• Xiamen University of Technology
  • BA in English Literature, 2007-2011

Research Focus

My research addresses problems at the intersection of service marketing and digital communication with a focus on the esports and sports industries. I also leverage applied artificial intelligence and machine learning techniques to analyze both structured and unstructured data across physical and digital platforms, offering perspectives on consumer behavior in today’s interconnected environments.

Work in Progress

Note: * student mentored.

• Qian, T.Y., Allaway, H., & Xu, C. (Manuscript in preparation). Motherhood in motion: Multimodal insights into #Fitmom health and fitness narratives. Sport Management Review.
• Qian, T.Y., *Li, W., & Xu, C. (Manuscript in preparation). Athlete branding in women’s sport: Multimodal analytics of Caitlin Clark and Angel Reese’s Instagram posts. Journal of Sport Management.
• Qian, T.Y., Gong, H., & Xu, C. (Manuscript in preparation). Enhancing insights into college football game day experience through text and image sentiment analysis: A natural language processing and computer vision approach. Tourism Management.
• Qian, T.Y., Yu, B., & Xu, C. (Manuscript in preparation). Breaking boundaries: Public perceptions of esports’ debut as a medal sport in the Asian Games. Computers in Human Behavior.

Skills

• Programming Languages:
  • Python
  • R
• Software & Tools:
  • SmartPLS, fsQCA
  • Excalidraw, Canva, ComfyUI
  • Multi-Agent & Multimodal AI Systems