Make Golf Great Again? Analyzing Social Media Reactions to Trump’s Appearance in Bryson DeChambeau’s “Break 50” YouTube Series

Published in NASSM2025, San Diego, CA, 2025

This study investigates how audiences interpreted Donald Trump’s involvement in Bryson DeChambeau’s Break 50 YouTube series, illustrating how entertainment, political, and athletic frames shaped varied stereotypes related to warmth and competence on different social media platforms.

B50 by Dr. Q and Weizhe Li