The Break 50 Phenomenon
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Break 50 analyzes the diverse online reactions to a YouTube collaboration between professional golfer Bryson DeChambeau and President Donald Trump, demonstrating how a single event can be interpreted in multiple ways. We argue that online reputation is not fixed but is a fluid, situational construct, dynamically shaped by the audience, the specific context, and the platform (e.g., YouTube vs. Instagram), proving that viewers are active interpreters rather than passive consumers of media.