Tweets, triumphs, and tensions: A machine learning approach to decoding multi-tier thematic framing of the 2022 Beijing Winter Olympics on social media

This study explored the thematic framing of the 2022 Beijing Winter Olympics on X (Twitter), examining how these thematic frames and audience engagement varied across various content creator tiers—mega, macro, micro, and nano content creators—throughout the year surrounding the event. To unlock deeper insights into the study, please visit our interactive webpage.