Experience is all you need: A large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews
Published in Sport Management Review, 2024
This study pioneers a transfer learning approach grounded in a post-positivism paradigm, underpinned by an integrative customer experience framework for aspect-based sentiment analysis of user-generated content, shedding light on the complexity of the college football game day experience. To explore the study further, please visit this interactive webpage.