Podcasts & Teaching Presentations

QLearning: Step-by-Step NLP 101 Guide for Beginners

March 03, 2025

Introduce NLP 101 where we explore the fundamentals of natural language processing (NLP) by performing sentiment analysis—a powerful tool to analyze public opinion and emotion in text data. This step-by-step tutorial will show you how to apply both advanced pretrained models from Hugging Face’s Transformers library and the lexicon-based VADER approach. Using a practical dataset of college football stadium reviews, we’ll evaluate and compare these methods using key metrics like accuracy, precision, recall, and F1-score. Designed for all experience levels, this video aims to make AI approachable, useful, and impactful for sport management professionals and researchers alike.

QLearning: Hits and Misses in the NFL’s Swift-Kelce Instagram Strategy

December 02, 2024

Introducing a transformative online learning experience that takes an in-depth look at highly engaged, yet negatively received NFL Instagram posts featuring Taylor Swift and Travis Kelce. By analyzing this real-world case study, students will uncover valuable insights on how celebrity-athlete crossovers can face backlash if perceived as prioritizing fame over the sport, as well as strategies for striking the right balance between sports and culture on social media. The course culminates in an interactive activity where students use the COSTAR framework to ideate and refine their own original Instagram post concept.

College Football Game Day: Experience Is All You Need

September 27, 2024

Our latest podcast examines new research published in Sport Management Review that uses advanced AI language models to analyze fan sentiment in college football stadium reviews, revealing valuable insights for college football game day experience management and operations.

Thursday Night Transformed: Twitch’s TNF Co-Streaming

June 16, 2021

In this podcast, Tracy and I dive into the innovative partnership between the NFL and Twitch, examining how gaming personalities are transforming Thursday Night Football through interactive co-streaming. We share the research findings on what makes TNF co-streaming unique.